200 Miles. 3 Days. 1 Purpose. Our "Tour de Pink" commercial.
When the Young Survival Coalition, the nation's largest non-profit dedicated to providing support for young women diagnosed with breast cancer, asked us to create a 90 second commercial for their new ad campaign "Where Will 200 Miles Take You?" we were both excited and honored to bring our ideas and cameras into one of their most well-regarded events and find a new and innovative way to communicate this 3-day adventure and emotional experience.
So we hit the road with over 300 + riders and volunteers traveling from Philadelphia, PA to Dover, DE and captured some wonderful moments that we have put together in our story below. Where did 200 miles take us? Into the dedicated hearts and minds of all the people we met along the way who left us inspired and energized to put as much as we can into the film we created below.